Photo: Ridofranz - iStock / Getty
The Amherst Business Improvement District shared some HUGE news this morning on their Facebook page.
According to a new press release, Springfield Based White Lion Brewing Company is eyeing a new location in... Amherst!
White Lion Brewing Company Business Partner and Head Brewer Mike Yates notes, "Our brand is built on the community's fabric creating a diverse, inclusive, and fun place to be in downtown Springfield. We look to replicate much of that exciting vibe in downtown Amherst. As an Umass Amherst alum and a resident of the Happy Valley, I could not be happier to be back in Amherst. I built much of my professional brewing career here and I look forward to bringing brewing back to downtown Amherst. We plan to activate 104 N. Pleasant with an eventual nano-brew house offering one off experimental ales, a test kitchen, taproom, and outdoor social space."
The new location will expand White Lion's partnership with NBA Superstar and UMASS Alum, Marcus Camby, whom previously worked with them on the "Marcus Camby New England IPA".
"Our partnership extends beyond a conventional business venture, it was important for me to engage the greater Amherst community. I have witnessed White Lion do amazing things in the greater Springfield area; I am confident we can capitalize on that momentum, utilize my career relationships to enhance the downtown Amherst experience. Lastly, the centerpiece of success is to work with Umass-Amherst and the local education community to create opportunities for the next generation of leaders."
They are hosting a special meet and greet this Saturday at The Drake at 2pm. Check out the full press release below. How exciting!
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