West Mass?

Last night I was getting ready for bed and I could hear this awful techno music coming from the living room. Eventually my roommate spoke up and asked if I'd seen this "West Mass" video. Seems as though the tourism department has put together a new campaign to attract visitors and instead of calling us the Pioneer Valley or Western Mass - West Mass seemed hipper. 

I ask...why is there so much Michael Jordan to promote the 413? What do you think of this? 

KIX 100.9 · Pioneer Valley's Country - Springfield

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