The 24th year of Country Cares for St. Jude Kids®starts this month, and participants are ready to help save St. Jude kids.
Country Cares is one of the most successful radio fundraising events in America, reaching more than 15 million listeners coast to coast and proving to be a hit with listeners and country music artists alike.
Country Cares will kick off 2013 with the annual Country Cares Seminar January 17 - 20 in Memphis.
During the seminar, country music artists, radio station professionals and industry executives meet St. Jude patients and tour the hospital. In addition, educational sessions provide information to help stations broadcast the most successful radiothons possible.
The Country Cares Seminar is the second largest gathering of country music industry professionals outside the Country Radio Seminar held in Nashville each year. The Country Cares Seminar brings close to 1,000 of these professionals to Memphis, including Country Music Hall of Famer Randy Owen, of the legendary group ALABAMA, who began the fundraiser in 1989 after meeting St. Jude founder Danny Thomas.
Since its inception in 1989, the program has raised more than $440 million in pledges for St. Jude Children's Research Hospital.
“Country music is a lot about family and values and real life. I think that it’s just a natural partnership,” Martina McBride said at last year’s conference. “Anything that we (country artists) can do to help St. Jude, we should just do it.”